Privacy Policy
Last updated 30 September 2026
This policy explains what we collect, why, and the choices you have. We try to collect only what we need to run placd and help you prepare.
What we collect
Account details you provide (name, email, and login method). Your activity on the platform — problems attempted, submissions, progress, and preferences — so we can track your prep and personalise it.
Basic technical data (device, browser, and usage logs) to keep the service secure and reliable.
If you answer the optional question after the readiness check (what you are preparing for, and what worries you), your answer. Only the placd team reads it, to decide what to build; it is never shown to anyone else or used for ads, and it is deleted automatically after 180 days (or with your account). Our encrypted database backups keep deleted data for up to 7 more days.
How we use it
To run your account, save your progress, generate AI feedback on your submissions, process payments, and improve the platform. We do not sell your personal data.
Who we share it with
Service providers that help us operate placd — for example our hosting and database provider (Supabase), our payment partner (Razorpay), and our product-analytics provider (Microsoft Clarity) — under agreements that limit their use of your data. Meta also receives limited data from our site and our server for advertising measurement; see “Advertising measurement” below. We may disclose data if required by law.
Analytics and session insights
We use Microsoft Clarity to understand how people use placd — through aggregated heatmaps and pseudonymised session replays of on-screen interactions (clicks, scrolling, and mouse movement) — so we can find confusing spots and improve the product.
Clarity is configured to mask content: the text you type and your form inputs are hidden and are not captured in replays. This data is used only to improve placd, never to sell your information. Microsoft may use the data in line with its own privacy statement.
Advertising measurement (Meta)
We advertise placd on Facebook and Instagram. To learn which ads bring people to placd, our site uses the Meta Pixel, which sets cookies in your browser and tells Meta which pages you view and when a new account is created. Meta may combine this with information it already holds about you, under its own privacy policy.
When a new account is created, our server also sends Meta one sign-up report, so the count is right even when the Pixel is blocked. That report carries the page you land on, a sign-up code made from your account (Meta can't turn it back into your account), your IP address, your browser and device details, and Meta's own cookie and ad-click ids. If you arrive from a Meta ad, we keep that ad's click id in a cookie of our own for up to 90 days, only for this.
We do not send Meta your name, email address, phone number, or anything you type or answer on placd. You can limit how Meta uses this data in your Facebook or Instagram settings (Accounts Centre → Ad preferences → Manage info → Activity information from ad partners). An ad blocker stops the Pixel; blocking cookies in your browser only limits it. Neither stops the one sign-up report our server sends.
Data security and retention
We use reasonable technical and organisational measures to protect your data, and retain it only as long as needed to provide the service or meet legal obligations.
Your choices
You can access, correct, or delete your account data, and opt out of non-essential communications. To make a request, email support@swatsys.com.
Changes
We will update this policy as the platform evolves and note the date of the latest revision at the top of this page.
Questions? Email support@swatsys.com.